I’m a sucker for a good print ad. You can convince me to try something, buy something, taste something based on how good the ad looks. Case in point: the Chanel print ad for their Perfection Lumiere Makeup. This is not a new ad. In fact I think I may have ripped this ad out at least 5 times during the late summer and fall when it first appeared in all the women’s magazines all with the intention of writing a post about it. As I was cleaning my apartment today I came across 3 of these tears so I felt it necessary to post. The beautiful profile shot with the minimal copy all works perfectly to get Chanel’s point across–”Buy this product and you too will look like this!”
I’ve worked in the celebrity/fashion photography industry so as beautiful as this model is, I know she has been retouched but quite frankly I don’t care. This ad makes me want her skin. This ad makes me want to get my eyebrows done. This ad makes me want to buy this makeup. It’s beautiful. It’s a good ad. That’s all.
I have freckles on my face. Not Danny Bonaduce type freckles but enough that they are a characteristic of my face. At 12 years old they were cute but as I grew up those same cute freckles started accumulating and would get darker when exposed to the sun. A few have clustered together to form bigger spots–a clear sign of sun damage. Over time, those freckles have leased my face out to acne scars and age spots. I do my best to cover them up with foundation, concealer and powder but that’s only a temporary fix. I desperately want to find a treatment that will minimize the appearance of these brown spots and give me youthful looking, even-toned skin. When I recently saw an ad for Clinique’s Even Better Dark Spot Corrector, I was highly intrigued.
I’ll be honest–this tv ad had me at hello. I’m usually not easily influenced by commercials or print ads, but this one was (pardon the pun) spot on. It tapped into everything I desire for my skin.
So is this truth in advertising, or is my longing to obtain flawless looking skin making me gullible? Have I gone weak?
On a recent trip to Macy’s Herald Square I decided to walk over to the Clinique counter and Read more →